Blending entertainment and Innovation for a Next-Gen customer journey
Mumbai, 24th March 2025 – Chinese Wok, India’s largest Chinese restaurant chain, has launched an exciting new digital feature across its outlets, bringing the brand’s playful personality to life. This innovative feature enhances customer engagement by transforming an everyday dining moment into an immersive digital experience, reinforcing Chinese Wok’s leadership in blending technology with Desi-Chinese cuisine.
At Chinese Wok restaurants, customers can scan a QR code placed at their table or counter to unlock an exciting digital experience. A vibrant CGI Chinese Wok chef springs to life on-screen, dazzling with high-energy stunts—flipping woks, tossing noodles, and expertly plating the brand’s signature Desi-Chinese dishes. The same immersive experience is also available via QR codes printed on our takeaway and delivery bags, so you can enjoy the fun wherever you are!
Speaking about this initiative, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, said, “At Chinese Wok, we constantly strive to push the boundaries of innovation while staying true to our vibrant and youthful identity. With this immersive experience, we are redefining how customers interact with our brand—merging entertainment with functionality. This initiative not only enhances the dining experience but also aligns with the habits of today’s tech-savvy, digitally connected audience. It’s an exciting step forward in making every visit to Chinese Wok truly unforgettable.”
Customers can make their dining experience even more rewarding and exciting by sharing their AR moments on Instagram Stories while tagging Chinese Wok (@chinesewokin) —earning exclusive gift vouchers as a fun reward for joining in on the experience.
Chinese Wok, has become a household name, bringing bold Desi-Chinese flavors and an unmatched dining experience to millions. The brand continues to delight customers with its wide-ranging menu and vibrant culinary offerings. It is the flagship brand of Lenexis Foodworks — one of India’s leading food service companies. Chinese Wok has strong presence across 225+ locations in 35+ cities and has forayed into the Eastern market with plans to open 25+ outlets in East India over the next year as a part of its larger vision to open 100 new restaurants across 20 cities by FY25.
