For their new single, Mithi Mithi, Chingari has teamed up with MN Melody, a Punjab-based music label. It will be marketed through the contest #MithiMithi, starring Gurnam Bhullar and Mannat Noor.
Mannat Noor, a well-known singer well known for her hit song Laung Laachi, will be performing for the audience. She became well-known as a result of this song. She also lent her voice to additional tracks in the film Laung Laachi. She has also performed several Punjabi songs, including MakeUp and Reshmi Chunni.
Chingari has been gaining traction in the regional music market through collaborations with labels and musicians, as well as hosting a variety of events and competitions. This collaboration with the MN Melody label is the latest endeavor to provide their users with a musical flavor. There have been past successful collaborations with Punjabi music labels.
“We are thrilled to announce our association with Chingari to promote our upcoming productions,” Rajwant Kaur, Director, and Founder of MN Melody remarked. We’ve established a music space at MN Melody where artists can feel free and supported to express their creative visions. Our unique selling point is the genuineness of the music we create, as well as the stories we tell that appeal to people of all ages.”
MN Melody, an up-and-coming record label, specializes in music for the heart and soul. Mannat Noor, a well-known Punjabi singer, has previously released three melodious ballads. The label is now concentrating on releasing more top-notch, beautiful, and melodic interpretations for listeners.
“Music is the biggest connecting point in India,” stated Sumit Ghosh, co-founder, and CEO of Chingari App, of this effort. And Chingari has always been on the lookout for musical collaborations that are both profitable and high-quality. Our growing user base is picky in this regard. We are confident that this collaboration with MN Melody, as well as the song itself, will be well-received. The competition is a method for us to increase the visibility of everyone involved in this partnership.
“Chingari has never shied away from coming up with ideas that are attention-grabbing and create a qualitative impact,” stated Deepak Salvi, Co-founder, and COO of Chingari App.
We believed this collaboration with MN Melody was a natural progression after hearing the song. Our users will like the #MithiMithi contest. It’ll only be a matter of time before our customers demand more from the label.”
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