Chivas, the world’s first luxury whiskey brand, launched a limited-edition pack with interior and fashion designer Sussanne Khan in Mumbai. The collection celebrates Chivas 18 YO’s 85 flavour notes.
This event was the first time that a woman has been responsible for curating a Limited-Edition Pack for a whiskey brand in India. The newest pack from Chivas 18 is called “The Pack of Hidden Stories,” written by Sussanne Khan. The designer’s beautiful selection is represented by the group, which was inspired by the idea of delving deeper into everyday life, gaining an appreciation for its allure, and finding hidden jewels. The designer’s utopia has been unearthed in this one-of-a-kind, unique one-of-a-kind design that is a delightful mixture of mystery and secret messages hidden throughout Chivas 18. Each sip of Chivas, with its one-of-a-kind blend of 85 flavours, reveals a new chapter in the brand’s long and illustrious history. The taste is opulent, lavish, and faraway.
Chivas Brothers Ltd.’s Head Portfolio, Pulkith Modi, and Sussanne Khan launched the Limited-Edition Pack. Celebrities, designers, and luxury influencers applauded Sussanne’s stunning design and Chivas 18’s rich flavours. Hrithik Roshan, Neelam Kothari, Zayed Khan, Sandeep Khosla, Anushka Ranjan, and Jasmin Bhasin attended.
Sussanne Khan designed Chivas 18 limited-edition pack, a delectable culinary experience for the guests was curated by Aditi Duggar, owner of Sage & Saffron, Sweety & Nilesh prepared delicious cocktails, and DJ Aban Balachandra Shetty elevated the high-energy event with her music. Sussanne Khan also designed the Chivas 18 limited-edition pack.
The Pernod Ricard brand The Chief Marketing Officer of India, Kartik Mohindra, made the following observation on Chivas 18: “Chivas 18 is a refined and multi-dimensional whiskey that master blender Colin Scott crafted.” There are about eighty-five intricacies to each flavour, making each taste unique. The imaginative creativity of Sussanne Khan contributes to the presentation of the inherent complexities of the brand. The exceptional craftsmanship, aesthetics, and flavour of the pack contribute to its one-of-a-kind design. One of the most well-known Scotch whisky brands produced in India, Chivas, has collaborated with a local female designer to create a limited-edition packaging. Sussanne Khan, an interior and fashion designer, said the opening was “fantastic.” Associating with Chivas is a dream for every designer who can highlight the limited-edition pack’s distinctive, multilayered character. The new Chivas 18 limited-edition pack combines my vision and lively style, leaving much to the imagination regarding the multilayered scent and flavours. My longtime relationship with Chivas has elevated this cooperation.
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