Tanishq has invariably made a signature mark in the field of jewelry by their unique advertisements. They consistently endeavor to break all the stereotypes in the society. Within a period of time the brand Tanishq have got a specific recognition among the buyers.
Now also Mia by Tanishq, “Catch something just as spectacular on our website” catches the eyes of customers. Even in the time of Covid-19, the brand always made sure that they follow their customers and connect with them. While in Bengaluru, when a halo was spotted around the sun in the form of a coloured rainbow, Mia by Tanishq was created and it was celebrated through their instagram page. The brand posted there instagram post along with the image of sun with halo by a Bengaluru inhabitant. The phenomenon were celebrated by the social media platforms. It’s a special kind of jewels offered through the website of Tanishq. They provide a wide range of light jewels to the customers. They creatively pictured their product as same as the event in Bengaluru.
When the light interact with ice crystals in the atmosphere a halo comes around the sun. It is regarded as 22 degree halo, it can happened around sun and moon too (lunar halo). Mia quoted this phenomenon as ‘circle of hope’. Usually such phenomenon are seen in cold countries, it is rare to occur in such countries like us. As Bengaluru is getting ready to invite monsoon, it is expected that such surprises will be seen very often.
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