Following the success of its insightful campaign film last year, Select CITYWALK, Delhi NCR’s most popular shopping mall is enthralling hearts once more with a wonderful campaign that aims to fulfill forgotten Christmas dreams and urge people to keep believing in miracles.
This year’s campaign is appropriately dubbed #MerryWishmas, as it sparks a sense of wonder and hope in Select CITYWALK’s guests of all ages.
#MerryWishmas was created by RepIndia to honor the saying “never stop believing in the magic of Christmas.” Because desires do come true, sooner or later.
The ad is supported by a beautifully produced brand film in which Select CITYWALK guests are asked what they desired for Wishmas as youngsters. They had no idea that towards the end of the video, they would be getting the same thing as a surprise.
Their wishes came true, from Harry Potter books to a furry buddy, and the real warmth of astonished smiles and wide-eyed ecstasy captured on film is what makes it so passionate and heart-warming.
“Make someone’s desire come true, and their happiness will stay with you forever!” says the film’s final message, which praises the joy of unity and wish-fulfillment.
“One can’t dispute that there’s a certain type of nostalgia linked with Christmas,” Nikhil Kashyap, AVP – Strategy and Client Success, RepIndia, stated in response to the campaign’s introduction.
At some point in our lives, we’ve all hoped for Santa to bring us gifts. That’s where #MerryWishmas comes in, allowing Select CITYWALK audiences to relive and have their dreams come true. You can’t help but be moved by the Christmas spirit in the marketing video, which is all about believing in miracles and making your loved ones’ dreams come true.
With all of the hardships of the last two years, this is the very least that people deserve, and I am grateful that we were able to support Select CITYWALK in delivering the perfect experience through emotional, accessible narrative.”
“Christmas is all about giving,” Gitanjali Singh, Vice President – Marketing, Select CITY WALk, said. “We at Select CITYWALK believe that gifts from the heart can bring immense joy and happiness, as well as further instill hope, especially when passed on in the spirit of kindness and compassion.”
We chose to fulfill some cherished unmet desires of shoppers and our store personnel this year with our #MerryWishmas campaign, and the response was gratifying.”
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