Civic Studios appoints Pitchfork Partners as its new strategic communications partner

The strategy consultancy will leverage its expertise to help Civic Studios enhance its brand recognition, engagement, and market presence in India

Civic Studios, a global media company, has appointed Pitchfork Partners Strategic Consulting – a Mumbai-based firm with operations across India – as its new communication partner. With this appointment, Pitchfork Partners will spearhead corporate communications for Civic Studios to build and elevate awareness for the company. 

Pitchfork Partners, a consultancy reputed for its strategic brilliance, boasts a proven track record of successful collaborations with diverse clients. They will draw upon their experience and innovation to craft powerful messaging, execute impactful campaigns, and manage strategic media relations to further augment Civic Studios’ reputation as a leader in socially conscious storytelling designed to make an impact.

Expressing her enthusiasm for the association, Roohi Bhatia, Director Strategy & Operations, Civic Studios, said, “We are thrilled to have Pitchfork Partners on board as our communications partner. Their experience and capabilities will be instrumental in helping us achieve our communication goals. We look forward to working with them and crafting a compelling brand narrative in India.”

Civic Studios, known for its impactful storytelling like ‘Schirkoa: In Lies We Trust’ (NETPAC Award winner at International Film Festival of Rotterdam 2024, with guest voice cast such as Karan Johar, Shekhar Kapur, Anurag Kashyap), ‘Vakeel Babu’ and ‘Ye Saali Naukri’, believe in creating authentic stories of change, hope and pride, across formats of film, web series, and short-form digital content. Its upcoming India and international releases include Little Thomas, (feature film starring Rasika Dugal and Gulshan Devaiah), Family Aaj Kal (upcoming web series on Sony Liv featuring actor-influencer Apoorva Arora), and over fifteen projects in development with talents such Gurinder Chadha (Bend It Like Beckham, Bride & Prejudice, Blinded By The Light), and Pan Nalin (Last Film Show – official Indian entry to the Oscars 2023, Samsaara, Angry Indian Goddesses). They also collaborate with reputed non profit and community-based initiatives to facilitate impact campaigns on ground, and conduct evaluations to measure impact with the intended audience. 

The aim of Civic Studios is to create a global community of creators who want to tell stories that entertain, engage, and empower. 

Sharing his views on the appointment, Jaideep Shergill, Co-Founder, Pitchfork Partners, said, “Civic Studios is at the forefront of content production, and we are honoured to be their partner of choice for building the India narrative. We believe that our skills and domain expertise will significantly help in crafting strategic communications that will strengthen Civic Studios’ reputation and brand awareness.”

The collaboration with Pitchfork Partners promises to elevate Civic Studios’ impact, empowering them to reach greater heights and inspire audiences globally through captivating stories.