In a new commercial campaign, Clear Pani collaborates with Abhishek Bachchan’s next film. The ad attempts to create a consistent image of Clear Pani and emphasise its quality and innovation value propositions.
In a new brand campaign, premium bottled water firm Clear Pani has teamed up with the upcoming film Bob Biswas. Its goal is to create a strong brand recall across all channels while also reinforcing the company’s dedication to quality, innovation, and exceptional customer service. Abhishek Bachchan, who also plays the lead character in the film, is featured in the campaign.
Zero Gravity Communications, an integrated marketing agency based in Ahmedabad, conceptualised the campaign. The video, which stars Abhishek Bachchan, is brought to life by excellent editing and a compelling narrative. It emphasises the importance of making clear choices in life, with scenes from the film interspersed.
Clear Pani is credited with being the first to introduce square-shaped bottles. Through an attractive storyline and a powerful narration, the campaign seeks to create a seamless recall. According to Khushboo Sharma, Co-Founder, Zero Gravity Communications, the idea owes to the vibrant team of #ideapeople who went the extra mile to give it a faultless finish.
The entertainment and travel industries have a significant need for bottled drinking water. As a result, collaborating with a new film was an easy choice for broadening our reach and establishing a brand presence. Cinemas are seeing a rise in foot traffic as we transition into the new normal. According to Nayan Shah, Founder & CEO of Clear Pani, they are certain that it will be well-received by viewers.
Clear Pani is a BIS, FSSAI, ISO 22000, ISO 9001:2015, and HACCP-certified company with nearly a decade of purified drinking water manufacturing and bottling experience. These water packets come in a variety of sizes – 200 mL, 500 mL, and 1-litre – to suit a variety of needs.
Clear Pani was established in 2005. Mr Nayan Shah is the creator of Clear Pani. Energy Beverages (P) Ltd. owns the company, which is headquartered in Ahmedabad and has manufacturing plants in Nashik, Durg, Jaipur, Bangalore, Surat, Lucknow, Mumbai, Pune, and Delhi.
Fortis Hospitals, Air India, Taj, St Regis, Amazon, BMW, Mercedes, Avadh Utopia, PVR Cinemas, Red Chillies, Air Asia, Reliance Retail, Shell, and many others are among Clear Pani’s clients.
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