Cleartrip, the fastest-growing online travel company, has launched a new brand identity and announced the logo. Cleartrip’s new avatar reflects the brand’s core values of ‘transparency, optimism, curiosity, innovation, and inclusivity in a bold new format aimed at disrupting India’s OTA segment It represents the vision and strategy of the brand.
New brand identity captures a journey that began in 2006 and sparked renewed interest following his Flipkart acquisition in 2021. Cleartrip has always aimed to make travel easier. At its core, the new brand identity represents the company’s new customer-centric approach, enabling hassle-free travel and encouraging customers to travel more.
The new logo maintains its iconic elements while staying true to the brand’s mission to make every travel dream come true. It unboxes with optimism and opens up endless travel opportunities.
Talking about Cleartrip’s new avatar, Ayyappan. Cleartrip CEO said: While continuing to maintain the brand’s legacy with intuitive product offerings and a straightforward user interface and his UX, we are on an evolving path with travelers and their ever-changing needs. The travel industry has seen no innovation in the last 20 years. I look forward to changing that. Our new brand entity is an extension of our intention to be the facilitator that makes every travel dream come true! I believe you are on your way. Our new identity reflects where we came from and where we are going. Travel in India has become more democratized since it began 16 years ago. Indians are traveling more than ever and so are their expectations of travel brands.
However, the industry has not caught up and there is no innovation in OTA today. We firmly believe that if we want to become a popular travel brand in India, we must be the ones to make a difference.
The new identity stays true to the brand’s motto, ‘So, Where to’ and encourages consumers to start new journeys with his Cleartrip. The brand’s ultimate goal is to pique the curiosity of its audience with past industry-first campaigns, including exciting offers such as Cleartrip Tatkaal, Passports are #MeantForMore, EzCancel, Flexifly, and TravelSafe.
In addition, the company is preparing to soon launch many first-brand initiatives and campaigns to help consumers fulfill all their travel dreams. The new campaign reinforces and revitalizes the new brand proposition with fresh new avatars.
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