CleverTap, the most successful retention cloud provider in the world, announced today that it has finished acquiring Leanplum, the most successful multi-channel customer engagement platform in the San Francisco area.
The acquisition, the completion of which was announced on May 19th, was finished in a record-setting three weeks. As a direct result of this acquisition, CleverTap has significantly increased its presence both in the United States and Europe. CleverTap will combine the product stacks of both companies to provide solutions and technology of the highest calibre for all its customers and prospects located anywhere in the world. The position of Chief Strategy Officer at CleverTap has been given to Momchil Kyurkchiev, a co-founder of Leanplum. Following the successful completion of the acquisition, Norwest Partners, Shasta Ventures, Canaan, and Kleiner Perkins have joined CleverTap’s shareholders’ ranks. Beginning on June 1st 2022, CleverTap will see financial benefits from the acquisition.
According to Sunil Thomas, CleverTap’s Co-founder and Executive Chairman, “We are very excited to welcome Momchil and all Leanplum employees to the CleverTap family, and we expect full integration of the two companies, including a market-ready integrated product, to be completed within the next 3-4 quarters.” Customers will now have access to a wide range of product features and options, including A/B Testing, Segmentation, Campaigns, Journeys, and other similar features, as a result of this acquisition. We will now collectively become a dominant force with a large global footprint. At the same time, the addition increases our employees’ opportunities for growth, exposure, and learning.
The global Martech landscape is changing exponentially, and it is essential to have a hyper-personalized digital engagement at scale. Working together, I do not doubt that Leanplum and CleverTap will be able to meet this demand and keep this industry at the forefront of technological advancement. CleverTap and Leanplum each have had a significant presence in the number of regions they serve, the types of businesses they do, and the categories they specialize in. “As a group, we will now become a dominant force with a large global footprint,” says Momchil Kyurkchiev, the Chief Strategy Officer for CleverTap. “We are very excited about this.”
“As we continue to grow on a global scale, our goal is to keep and grow every one of Leanplum’s customers by eventually consolidating all of our capabilities onto a single platform,” In addition to this, we have plans to increase the size of our workforce in both the United States and Europe. “We strive to be recognized as a SaaS talent powerhouse built on a robust culture that places a priority on people and is founded on values and equality,” Sunil explained further.
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