30th April 2022: Coach today unveiled their Mother’s Day commercial, “I Got It From My Mom,” which stars Jennifer Lopez, Noah Beck, Tommy Dorfman, and Jessica Kelly, as well as their loved ones.
“I Got It From My Mom,” a light hearted reference to Coach‘s tradition and bags passed down from generation to generation, honors the importance of mothers as mentors, muses, and sources of style inspiration. The ad, which was shot by Joshua Woods, features photos of the cast with their families as well as a video series in which they discuss the distinct abilities, talents, and personalities they inherited from their mothers.
Coach North America Brand President and Chief Marketing Officer Sandeep Seth said, “This Mother’s Day, we wanted to highlight all the ways mothers inspire and mold us.” “We also wanted to honor the joy found in the items we pass down from generation to generation, as well as our brand’s role in helping our consumers create great memories over time.”
The house’s Pillow Tabby and Madison Shoulder Bag are highlighted in “I Got It From My Mom.”
Mothers are honored as mentors, muses, and our initial style inspirations in this ad. The advertisement, which features the legendary Pillow Tabby and Madison Shoulder Bags, celebrates the abilities and characteristics that each celebrity inherited from their mothers.
The celebs were photographed on a set that was designed to look like a family room, giving the campaign a nostalgic feel. Lopez, who has been a Coach ambassador since 2019, models purses such as the Pillow Tabby and Pillow Madison on her own in the photos.
Dorfman wears similar Coach-monogrammed clothing and the Pillow Madison handbag with her mother, Cathy Dorfman. Beck also appears with his mother, Amy Beck, in identical outfits.
Kelly, the niece of American artist Jean-Michel Basquiat, models alongside her daughter in Coach jeans and monogrammed sneakers.
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