Coca-Cola‘s campaign will be a set of short films that are part of a new creative platform based on the idea of sharing and celebrating “magical” stories of human connection. The three short films, which were made by WPP’s OpenX (its dedicated agency for the account, A bespoke team called OpenX will execute the CPG giant’s new integrated agency model, managing end-to-end creative, media, data and marketing technology across its entire portfolio.) and led by Grey, will be available on Prime Video. “Real magic presents” is a creative platform that builds on Coca-“Real Cola’s magic” philosophy, which was introduced in 2021. It is the first time that Coca-Cola has assembled a compilation of short videos from a series for one of their holiday advertising campaigns. The titles of the three films are “Alma,” “Les petits Mondes de Nol,” and “Christmas bites,” respectively. Coca-Cola has stated that despite the fact that each tale takes place on a different continent, they are all “connected by their core creative domain, which celebrates the remarkable power of Christmas to bring people together in genuine and magical ways.” Coca-category Cola’s president, Selman Careaga, said, “Through ‘Real magic presents,’ Coca-Cola is living up to the promise made by the ‘Real magic’ platform when it was introduced in 2021 by providing consumers with more unique experiences and a higher level of connection across a variety of channels. “Our company has always placed a special emphasis on the holiday season. With this new volume in our anthology series, we are thrilled to be venturing into uncharted territory. Not only do we want to make sure that we preserve its illustrious history, but we also want to make sure that we honour its future by discovering new methods to communicate with new audiences. Vellas, JB Braud, and Alex Buono have all served as directors for Prettybird’s short films, which each clock in at around ten minutes in length. “We can’t get enough Christmas movies at this time of year,” said Javier Campopiano, the global chief creative officer of OpenX. “This is the time of year when we can’t get enough,” As a result, we are in the process of producing an anthology with the assistance of three outstanding filmmakers. This anthology will demonstrate the many emotions associated with the Christmas season in a manner that is encapsulated in stunning and unexpected narratives. Who else but Coca-Cola can provide new enchanting tales just in time for the holiday season to the people of the world?”
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