Cofsils encourage you to gargle your way to good health and yes, they claim to kill 99.99% of germs. The company is aiming to re-introduce ‘gargling’ as a fun ritual to keep all diseases out of control.
Even if they are a mile away from it, one can hear the ‘gudgud’ gargling sound. While we are home most of the time these days, many still use mouthwashes to keep their mouths clean; recent publications in reputed medical journals have reported that gargling with commercially available mouthwashes will minimize the quantity of viral droplets in the mouth and throat.
Cofsils, a leading brand under Cipla Health Ltd, has decided to re-introduce ‘gargling’ as a friendly practice to keep all the infections at bay. The ad, created by The Womb during the lockdown of Covid-19, is for Cofsils Gargle aimed at motivating people to make ‘gargling’ practice of keeping safe and healthy.
The ad shows the right gargling method and the noisy ‘gudgud’ sound that has great advantages for a sore throat and throat infection and highlights the routine gargling with povidone-iodine-containing Cofsils Gargle helps kill 99.9 percent germs. It has 3-way action: anti-viral, antibacterial, and anti-inflammation that offers rapid relief from infection of the throat that is usually triggered during flu seasons and viral outbreaks.
Shivam Puri, CEO of Cipla Health Ltd. said, “We have always concentrated at Cipla Health on our consumers’ physical well-being by providing them with reliable and convenient healthcare solutions. The occurrence of common cold, flu, and throat infection may be higher during the monsoon season; hence we have a range of throat care solution that helps solve these issues at its inception.
We intend to cultivate gargling as a daily practice through the Cofsils Gargle TVC by creating awareness about its health benefits. When gargling with salt water literally flushes out the toxins from your mouth, Cofsils Gargle kills a wide variety of bacteria and viruses in just 30 seconds, helping to rapidly and efficiently relieve a sore throat.
Cofsils Gargle is available on the pharmacies and e-commerce websites in India in a 50ml bottle at Rs 110 and 100ml bottle at Rs.170 throughout India.
