Jan 16, 2013: Colgate Palmolive (India) in its long standing commitment of giving the best oral care to Indian consumers entered the gum health market and launched Colgate Total Pro Gum Health toothpaste. According to a recent study by GFK Mode, one in every three Indians has got gum problems and nearly half of them have this problem once in every month. Gum problems is generally not given much importance by Indian consumers and nearly 35 percent look out for home based remedies and only 45 percent consult a doctor. The new toothpaste which is an advanced oral care solution is said to work very well in case of gum problems.
