National, 11th January 2024: College Rivals, a leading pan-India esports tournament committed to nurturing gaming talent in key cities across India, is set to transform the gaming landscape with the introduction of its seven-video marketing series. This series showcases an unparalleled fusion of gaming, music, and pop culture. Its first video release of the seven-video series, features the charismatic Tanmay Bhatt, calling all fans and marking the dawn of a new era in the advertising and marketing industry. The video series will be featured on College Rivals’ social media channels and will be showcased on the social media platforms of India’s top content creators and players, Tanmay Bhatt, Scout, and Mortal for the vibrant gaming community to see and enjoy. This mockumentary showcases a true conversation between the team and the work that goes behind a successful campaign. The active participation of gamers in shaping this anthem reflects the brand’s commitment to co-creation, transforming it into a movement for gamers nationwide.
Throughout this dynamic series, the Ampverse team is being shown brainstorming innovative ways to captivate the interest of the gaming and esports community. This is joined by two of the most prominent esports figures in the industry, Scout and Mortal. In the initial segments of the series, Mortal makes an entrance, contributing his tactics to establish a connection with the gaming community in India. In the latter half of the series, the viewers will witness Scout’s intuitive understanding of gaming culture which will infuse the campaign with uniqueness, resonating perfectly with the gaming community. College Rivals’ emphasis on community engagement is evident in this campaign. Further, the campaign is a collaboration between pop culture, gaming, esports, music and fashion.
Dhruv Sachdev, Founder, Zero Begins Films, the production agency behind the phenomenal mockumentary series commented, “Truly excited for this campaign – where Esports, Music, and Pop culture collide in a groundbreaking way. It’s an unprecedented fusion, bringing a fresh perspective to the gaming world. Engaging in this campaign has been an invaluable learning curve for us. As a team, we can’t wait for the audience to witness this innovative showcase. All we can say is stay tuned and watch!”
So embrace yourselves as the first launch of the series commences, showcasing the much-anticipated teaser for the anthem with Tanmay Bhatt, famous for his gaming livestreams on YouTube, and begin the countdown to the momentous unveiling of the gaming anthem by College Rivals. —an exuberant celebration of the intersection of skill, passion, and innovation. Join College Rivals on this revolutionary journey as they commence the series today and unveil the gaming anthem in the upcoming days, setting the stage on fire.
Find here a link to watch the first video of the marketing series here: College Rivals BIG REVEAL
