Cosmetic Brand Color bar has introduced a hashtag #CBCares for sharing awareness about their vaccination drive against the COVID 19. Their main objective is to increase their participation in a nationwide awareness program, incentivizing all those who #got the shot. Color bar provokes their consumers to get vaccinated and to assure their safety with this.
Anyone could become a part of this responsible initiative, through sharing their picture of themselves getting vaccinated, in which they will get gratified with vouchers for $500 from Color bar. They take this as a golden opportunity to grab back their society. Thereafter, this initiative has been evolved out from their willingness and their compassion for their fellow citizen. Users are requested to share their proof of vaccination before the end of June for being part of this. They have to share their vaccination proof on Instagram stories or their feed. They even have to tag the color bar with the #CBIam Vaccinated.
The main philosophy of their brand, Color bar, is to maintain gender diversity, and they also want to celebrate the diversity of everyone who comes in contact with them. They urge us to believe that everyone should have their birth right, to express themselves in their unique way. It’s the cruelty-free product range caters, to deliver this.
Despite the challenges, this is their last chance to expand their advertisement for their brands, this could even add success to their brand. The color bar has now become the third-largest brand in India within a few periods. This brand has two Guinness World Records. Their logo highlights par with luxury brands, which is bold but doesn’t indicate feminine. The heart in their logo symbolizes their well-crafted products, with immense love and care. This insignia has been cleverly structured to project C&B of Color bar, still, they keep up with their brand’s ethics and policies.
C&B has joined together, this association has indicated their infinite love, and it alludes us to love everyone more than we have done before. We could access this brand online, and also from their 100+ exclusive stories, and 1200+ multi-brand outlets. They will also have selected partners, some of them are Shoppers Stop, Lifestyle, New U and Pantaloons.
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