Mumbai, 22nd October 2024: Colorbar, a leader in beauty innovation, proudly unveils its latest breakthrough — Crystal Glow Hybrid Foundation, presented through a one-of-a-kind CGI campaign. The product is aptly titled as ‘Glow Like Never Before,’ and the campaign captures the product’s essence through a visually striking CGI video, positioning the Crystal Glow Hybrid Foundation as a game-changer in the beauty industry.
In line with Colorbar’s philosophy of Made for Magic,’ the Crystal Glow Hybrid Foundation is not just about glow, it’s about bringing innovation to life with products that are backed by science, to ignite the magic that lies within. Furthermore, this campaign blends the worlds of beauty and cutting-edge technology, reflecting Colorbar’s commitment to redefining the beauty experience.
Mr. Samir Krishan Modi, Founder and Managing Director of Colorbar, commented on the launch, stating, “The introduction of the Crystal Glow range represents a significant step forward in beauty innovation, with the Crystal Glow Hybrid Foundation at the forefront, offering flawless coverage and a naturally radiant glow. This range reinforces our commitment to offering science-backed beauty solutions that inspire confidence and creativity. Rooted in the philosophy of ‘Made for Magic,’ this launch aims to evoke the inner magic, empowering individuals to embrace their unique beauty. The CGI video for the launch of the Crystal Glow Hybrid Foundation further highlights our dedication to delivering a more immersive and engaging consumer experience by seamlessly blending the physical and digital worlds.”
The Crystal Glow Hybrid Foundation introduces a hybrid formula that combines the benefits of BB, CC, and DD creams in a singular product, offering both flawless coverage and an all-day radiant glow. Lightweight, hydrating, and packed with skin-loving ingredients, it’s designed to elevate everyday beauty routines, providing a naturally luminous finish that lasts from morning to night.
In a bold move, Colorbar’s CGI initiative goes beyond traditional advertising with its innovative integration of digital technology. The CGI video has already garnered attention from Mad Over Marketing and The Word Magazine, further amplifying its impact. This marks a significant step forward in Colorbar’s product marketing strategy, reinforcing the brand’s commitment to breaking boundaries and embracing futuristic, science-backed beauty solutions that are truly Made for Magic.
The Crystal Glow Hybrid Foundation, priced at Rs. 1,499, is now available across all Colorbar stores and official website, as well as e-commerce platforms like Nykaa and Myntra, and retail outlets such as Lifestyle, Shoppers Stop, and more.
Explore the future of beauty and #GlowLikeNeverBefore with Colorbar’s Crystal Glow Hybrid Foundation, where technology meets everyday radiance.
