~ Launches the market’s first fragrant print ad ~
Bengaluru: Colors Kannada has been the pioneer in the entertainment industry and has always launched shows which are unique and innovative. Colors Kannada recently launched its new fiction show Kendasampige, a story based on two siblings who are into flower selling business.
As a part of the marketing campaign, the channel has launched a high-impact print campaign with Kannada newspaper Vijaya Karnataka. The front page of the daily was scented with the fragrance of the Champa flower, symbolizing the fiction title Kendasampige. Around 5 lakh copies of perfumed newspapers were circulated across Karnataka. Dr Shivaraj Kumar, the superstar of Kannada film industry visited the newspaper’s offices and posed for a picture with this innovative print copy.
Speaking about the campaign, Shriram B R, Director – Marketing, Colors Kannada said, “A unique approach like this can always help the brand to meet the objective of the launch. Champa (Sampige) flower fragrance has given readers a fresh feel to start their Monday while establishing a strong connect to the show’s theme.”
Kendasampige is a story based on brother-sister bonding who are slumdwellers and are into flower selling business. The story focuses on the bonding of Sumana, the elder sister and Rajesh, the brother who though not on talking terms, are emotionally bonded. The story also has socio-family elements based on the fictitious locality of Sridevi Nagar where Sumana played by Kavya Shaiva, becomes the messiah for the poor. Sunil, of mythological show Shani, will be playing the role of Rajesh, the brother of Sumana.
The show has a promising cast such as veteran actor Doddanna, thespian Nagaraj Koti, debutant Akshay and others. The show is produced by the team of the Colors Kannada blockbuster Ginirama – National Award winning director Preetham Shetty is directing Kendasampige.
Starting August 22, Kendasampige will be airing Monday-Friday at 6.30PM.
