As part of the mandate, Column Inches will be responsible for handling Mufin Finance’s media activities PAN India and will be the exclusive PR partner for devising brand communication strategies.
Gurugram: Column Inches – a renowned full-fledged Public Relations Agency in India has recently announced that it has bagged the PR mandate for Mufin Finance – India’s first listed NBFC dedicated to EV financing. As part of the mandate, the agency becomes an official PR partner for carrying out all media activities for the brand including strategic media planning, brand building, PR activities, product launches, press events and other outreach activities.
The agency will also be in charge of formulating effective media engagement strategies to amplify Mufin Finance’s presence across print and digital media.
Commenting on the association,Mr. Kapil Garg, Managing Director of Mufin Finance said, “We are pleased to have Column Inches on board and hoping their efforts will help us strengthen our reach and fulfil our business communication objectives. We are impressed by the work they have done for renowned startups in this highly competitive market landscape. We are certain that Mufin Finance is in the right hands and hope it turns out to be a long-term and healthy association with them.”
Delighted with the win, Sanya Bajaj – Founder & CEO of Column Inches said, “We are grateful to the team of Mufin Finance for entrusting us with their PR mandate. We strive to make valuable contributions to the brand’s business growth and visibility and look forward to exceeding their expectations with our value and data-driven approach.”
“PR can provide a unique touchpoint to brands that are actually competent and have the potential of exponential growth. We devise strategies that add value to the brand from increasing its visibility to assisting with its sales process. Overall, PR creates a win-win scenario for all,” she added.
Headquartered in Gurugram (Delhi/NCR), Column Inches handles an impressive portfolio of tech-led brands across industries in India. Started in 2015, it has helped over 400+startups achieve their corporate communications goals by delivering results-oriented and value-driven solutions.
