Comfy Snug Fit from Amrutanjan Health Care Limited is a fast-growing menstrual hygiene brand. Shraddha Kapoor is featured in the latest television campaign.
Nowadays women have to navigate a lot and go through different dynamic situations. The brand with its products helps them with the comfort they need to carry out their activities. The brand made sure to bring liveliness to its promise of #ThePowerToBeYou in a fresh, modern and vibrant voice.
The brand Comfy has aimed to spread awareness about menstrual hygiene and educate women about the benefits of using sanitary pads. It has made sanitary pads easily accessible to women in India, providing high-quality pads at affordable prices.
The Chairman & Managing Director of Amrutanjan Health Care Limited Mr S. Sambhu Prasad said that even today in many regions of their country, there is a lack of education and awareness about menstrual health and hygiene. It is still considered taboo. As a purpose-driven organisation, they have initiated many campaigns about the importance of menstrual health and how it could empower women. They have been consistently working to make high-quality hygiene solutions at an affordable price. And now they wanted to strengthen the Comfy Snug Fit brand with a distribution network in both rural and urban areas for better accessibility. In the last five years, Comfy has expanded fivefold, and its ambition is to become one of the top three menstrual hygiene brands in India.
Ms Navneet Virk, Creative Head – South, R K SWAMY BBDO, says that the #ThePowerToBeYou promise has been crafted, keeping in mind young girls who are walking that critical path into adulthood. And we see that they often hold back on their pursuits and experiences for fear of period embarrassment or discomfort. With this TVC, they want them to imbibe Comfy’s crisp and light-footed confidence that they are expressing through Shraddha.
Amrutanjan offers high-quality pads with a price range starting at ₹22. Comfy Snug Fit is also available in an XL size for ₹30. A cotton variant offers the same absorption benefit at ₹22. The company has teamed up with TZMO Europe for better technology, creating products with North American pulp along with technological expertise from Israel, which has helped create a superior product.
Comfy recently launched a period tracker app which helps women track their period cycle as well as buy the product online and have it delivered to their homes.
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