Comscore intends to increase its Media Metrix and Video Metrix currencies to include Shareablee’s social media engagement and video insights as a result of the acquisition, which closed on December 16, 2021.
Comscore, a media measurement company, has acquired Shareablee, a social media marketing analytics and measurement firm. Expansion of Comscore’s Media Metrix and Video Metrix currencies to include Shareablee’s social media engagement and video insights as a result of the acquisition, which will close the industry gap between traditional digital and social measurement services that exists today.
Comscore and Shareablee’s combined audience insights will provide media companies, brands, and advertisers with an unrivalled understanding of cross-platform consumer engagement and reach.
Shareablee clients will benefit from curated views of Comscore digital data embedded in their Shareablee dashboards, allowing clients to broaden their digital footprint in products like Video Metrix with advanced social video insights.
Tania Yuki, Greg Dale, and Jonathan Lieberman, key members of Shareablee management, will continue in leadership roles after the acquisition is completed by Comscore.
Many of the world’s largest brands, publishers, and agencies, including Mondelez, GroupM, ESPN, NBCUniversal, and Vox Media, use Shareablee as a Meta for Media Measurement Partner to provide analytics as well as intelligence.
Shareablee has built a network of over twenty million publishers, advertisers, and content creators in over seventy global markets who publish millions of videos, images, and articles every single day across the major social media platforms, delivering a vast array of performance-based insight that complements Comscore’s currency TV, CTV, OTT, movie, and digital measurement solutions. Clients of both the companies will benefit from having a true cross-platform view of their marketing reach and effectiveness together.
Comscore is committed to the future and to assisting the customers in gaining a holistic view of the consumer across platforms while also understanding the unique engagement on premium video.
For advertisers, the inclusion of our currencies will provide a fantastic opportunity to maximise the return on their advertising investments.
We see numerous opportunities to assist our clients in expanding their viewing audiences and maximising their impact through the use of social media platforms.
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