The mandate encompasses all aspects of communication, from strategic planning to media relations management.
- Concept PR will develop and execute a comprehensive communication strategy to elevate Central Park’s brand awareness and position them as the premier choice for discerning homeowners.
- Central Park aims to utilize PR to connect with India’s high-net-worth individuals who align with their vision of transforming Delhi NCR’s luxury real estate landscape. • Concept PR’s established success in the luxury real estate sector and innovative approach were key factors in securing the Central Park mandate.
Concept Public Relations India (Concept PR), part of the Concept Group, India’s largest independent integrated communication group, wins the communication mandate for Central Park, a leading Gurugram-based developer of luxury residences. Central Park is synonymous with crafting visionary luxury residences, setting new standards in upscale living. With unparalleled amenities and 5-star hospitality, it redefines opulence for generations to come.
“We are thrilled to partner with Central Park, a brand synonymous with exceptional quality and innovation. We are looking forward to working closely with their communications team and are confident that together we will be able to achieve all their communication objectives” stated Ashish Jalan, Managing Director, Concept Public Relations India. Adding further he said, “Our team of experienced professionals will develop and execute a comprehensive communication strategy that leverages our in-depth market knowledge and creative storytelling capabilities to elevate Central Park’s brand awareness and position them as the premier choice for discerning homeowners.”
Mr. Vikram Singh, President at Central Park, said, “At Central Park, we are spearheading a transformative shift in Delhi NCR’s luxury real estate landscape through our exceptional offerings and investor-centric approach. We aim to replicate our success, utilizing strategic public relations to connect with India’s discerning high-net-worth and ultra-high-net-worth individuals who align with our vision.”
“We were particularly drawn to Concept PR’s bold and innovative approach to articulate our big bet in the luxury real estate market across India,” Karan Arora, Head of Marketing & Public Relations at Central Park, stated. He further added, “Their established success in the luxury real estate sector, combined with their deep understanding of the current landscape excites us as we embark on this collaborative journey.”
