India ranks high in downloads. By 2022, India had the second-most mobile app downloads. Most Indian mobile marketers struggle with mobile ad fraud. Marketers must be attentive and take precautionary steps to avoid losing billions to ad fraud, according to various studies.
Mobile ad fraud?
Mobile ad fraud employs technology to steal app marketers’ ad spending. Growth initiatives need fraud detection and prevention. Four types of mobile ad fraud: Click spamming—fraudsters click on a mobile web page or app without the user’s awareness. They claim ad money from these fake clicks. Click injection—Fraudsters use an app to track Android phone app downloads. They inject an interaction before opening the app to get credit for installation. This lets scammers steal organic and advertising-driven installations. SDK spoofing—Fraudsters utilize genuine device data to fake downloads and clicks. They bypass SSL encryption between a tracking SDK and its backend servers to get engagement data. They play with this data until they get a tracked click, install, or interaction.
Device farms or simulated devices are used to spoof app installations, conversion events, and other activities. Traditional device farms with personnel sitting in front of cellphones and manually faking installations led to intelligent device farms. Fraudsters now utilize a variety of pre-programmed gadgets to mimic actual users.
Mobile ad fraud prevention—why?
Technology changes mobile ad fraud. It always drains advertising dollars and taints campaign data. Advertisers keep spending on poor advertising. Preventing mobile ad fraud is beneficial:
Budget protection: With campaign expenditures reaching hundreds or millions, you must safeguard your marketing campaign budget against dead-end leads.
Data: Expose suspect traffic sources to ensure a data-driven strategy.
Filtered traffic: Find low-quality traffic sources to find your ideal partners.
Security: Consumers value data privacy, therefore safeguard user data.
Edge: To beat the competition, obtain actual users and invest wisely.
Mobile ad fraud detection
Fraud detection and prevention are easy with a mobile measurement partner (MMP) that prevents fraud. They watch for these red flags:
Flat CTIT distribution
Spammers can just click, not install, hence their conversion times are flat.
Above 20% NDRs
Monitoring your average NDR range each campaign can help you spot irregularities when device farms reset device IDs.
Suspicious IPs
Fraudsters sometimes redirect traffic via proxies or VPNs, resulting in IP addresses registered to anonymizing services or data centers.
Marketers must understand mobile fraud and work with fraud detection and prevention technologies to support India’s app boom.
Follow and connect with us on Facebook, LinkedIn & Twitter
