Shopsy by Flipkart, one of the fastest growing hyperactive- values-commerce platforms, has launched its rearmost crusade – #Aaj Shopsy Kiya Kya, with Sara Ali Khan as its brand minister. The crusade brings to light the platform’s affordable pricing and the extensive product range curated especially for guests seeking value.
This crusade breaks the myth by showing how online shopping on Shopsy is veritably affordable and can give guests better value across multiple orders like Kurtis, Sarees, Watches, and Home Products. By casting Sara Ali Khan as the promoter, the crusade aims to bolster Shopsy’s positioning as a value-driven shopping destination for consumers of India.
In discussion with Adgully, Madhuvanthi Ananth, Head of Marketing and Growth, Shopsy by Flipkart, speaks at length about the core idea behind the ‘#Aaj Shopsy Kiya Kya’ crusade, the media blend for this crusade, elaboration on consumer behavior, and more.
What was the core idea behind the #Aaj Shopsy Kiya Kya crusade?
Shopsy is a hyperactive- value-commerce company. It substantially caters to consumers who are new to e-commerce. We’ve been for the once one and a half times, and we’re about 50 million downloads so far. The biggest achievement that I’m proud of is that Shopsy grew by about 5x in the last time. This crusade comes on the morning of the time and is aimed at acquiring new guests. therefore, the crusade is well allowed out after a lot of consumer exploration.
What will be the media blend for this crusade?
This will be primarily a television crusade and hence, it’ll be led by television, followed by digital and influencer activations, which will give a veritably good compass-sound for the crusade as well.
What are your compliances on the elaboration in consumer behavior in the once many times?
The consumers are still the same. What has evolved is the understanding of the consumer. The further we study them, the further nuances that we understand about them and the further effects we’re suitable to bring to life. For illustration, the family being a focal point is a commodity that we’ve been studying for the last six months. before, if you look at our juggernauts from last March or last August, the family aspect of it wouldn’t have come through. I suppose this time, we wanted to make it extremely relatable and hence, we came up with this idea which we suppose is veritably close to our hearts.
Which agency was behind this crusade?
Our creative mate is Leo Burnett Orchard. We had given them the accreditation to understand the ‘new toe-commerce guests’ and come up with a commodity that’s veritably simple yet veritably pleasurable to watch. I suppose they’ve brought it out in a lot further amusing manner. I suppose we hit a home run there.
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