Coffee conglomerate CCL launches 3-in-1 premix coffee with the benefits of turmeric
National, June 15, 2022: Continental Coffee (CCL Products India Ltd.), leading Indian-origin coffee company with a global presence, has launched Continental THIS Turmeric Coffee Latte – a 3-in-1 premix and the only branded player in the market offering coffee with the goodness of turmeric. This launch is in line with the brand’s goal of introducing functional drinks that can become a part of a consumer’s daily routine.
The ready-to-drink (RTD) coffee is one of the fastest growing categories in the industry where majority of the audience is youth who tend to consume a wide variety of flavoured RTD coffee and Espresso beverages. This premix is made of high grade coffee beans sourced from the most famous coffee plantations of India. Furthermore, THIS Turmeric Coffee Latte’s bold flavour with an extra kick of aroma and anti-inflammatory properties is therapeutic for the body and mind.
Consumer insights revealed that due to the pandemic they have shifted towards adopting a healthy lifestyle and are looking for products with health benefit. This gave the brand the impetus to introduce turmeric based latte to cater to the growing and evolving needs and preferences of the Indian coffee consumer.
Turmeric boasts of curcumin, which possesses powerful antioxidant properties that are extremely beneficial to one’s health. THIS Turmeric Coffee Latte is a unique blend of coffee and a valuable ingredient, turmeric thus offering consumers a warm, comforting and flavourful cup of coffee that is healthy and immune-strengthening too. The taste profile of the coffee is truly unique that will particularly appeal to coffee lovers looking for innovative twists to their classic cup of Joe.
Speaking at the launch, Praveen Jaipuriar – Chief Executive Officer, Continental Coffee said, “In India, accompanying the growing love for coffee is the increasing desire to explore new tastes in coffee. At CCL, we constantly innovate to strengthen our consumer relations and keep pace with evolving tastes. THIS Turmeric Coffee Latte not only adds a new flavour to consumer taste buds but also offers health benefits. CCL is one of the first prominent brand providing this unique offering in the industry differentiating us from other brands. THIS Turmeric Coffee Latte is a truly first-of-its-kind offering meeting today’s consumer trends for new taste experiences that is healthy too.”
THIS Turmeric Coffee Latte is priced at INR 150 for one box which includes 6 sachets. Each sachet weighs 22 grams. The new product is available on e-commerce platform, Amazon & on CCL’s D2C website as well. Please find herewith the link – https://shop.continental.coffee/premix.html
