Hyderabad, 6th December 2024: Coolberg, India’s leading non-alcoholic beer brand, is proud to celebrate 8 successful years of making social drinking fun and inclusive. Launched in 2016, Coolberg has grown into a top name in the non-alcoholic beverage market by offering delicious, alcohol-free options for people who enjoy socializing but prefer not to drink alcohol.
The brand has built a strong reputation for offering flavorful, refreshing alternatives that appeal to consumers looking for premium alternatives to traditional soft drinks and mocktails. With flavors like Malt, Cranberry, Strawberry, and Peach, each sip combines classic beer ingredients with a fruity flair, all while staying under 40 kcal per 100 ml for a guilt-free indulgence.
Salloni Ghodawat, Director and Chief Operating Officer, Ghodawat Consumer Limited, expressed her happiness, stating, “Coolberg’s 8-year journey is a true reflection of how consumer preferences are changing towards quality and taste. We are proud to be at the forefront of enhancing the social drinking scene in India, offering flavorful non-alcoholic drinks that resonate with today’s vibrant audience. We aim to reach INR 100 crore brand by FY 2025 – 2026.”
In 2022, Coolberg was acquired by Ghodawat Consumer Limited (GCL), a leading FMCG company in India, to take its vision to the next level. This acquisition helped Coolberg to grow even further, expanding its reach and making the products available in thousands of outlets across India. Coolberg is now sold in over 50,000 locations across 150 cities and exported to more than 15 countries, making it one of the most well-known non-alcoholic beverage brands in the country. Coolberg is available at popular Indian fast-food chains like KFC, Barbeque Nation, and Wow! Momo. Additionally, it is also available on quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Flipkart Quick, and Amazon.
Coolberg was awarded Brand of the Year by Business Outreach this year, as well as Product of the Year in the Beverage Category by Global Excellence. As Coolberg celebrates its eighth anniversary, the company is focusing on expansion and innovation. It intends to launch new tastes, expand into new regions, and continue leading the non-alcoholic beer category.
