A true favourite amongst the youngsters, the brand Cornetto took a big step by partnering with the Under 25 Summit, India’s leading youth festival, which was held in Bengaluru on March 9th and 10th. With over 15,000+ attendees, the festival brought about the convergence of thousands of students with over 250 influential thought leaders, entrepreneurs, creators, and artists to celebrate the infinite potential of today’s OG youngsters – the GenZ.
A starry line-up for a bussin’ day!
A Cornetto Stage was set up to host some truly woke art and culture showcases, music performances, dance workshops and engaging Q&A sessions. A star-studded line-up of performers and speakers added to the rizz of the bustling summit. This included actors Vikrant Massey, Babil Khan, and Samantha Ruth Prabhu, Comedian and Entrepreneur Tanmay Bhatt, hip-hop artist Brodha V, singer Ritviz, content creator Niharika NM, among several others.
A drone show that left no one with FOMO
The Cornetto team designed a mesmerising Drone Show that elevated the OG entertainment quotient, with a one-of-a-kind product relaunch of its most relished flavour – The Double Chocolate. Over 400 drones created magic on the skies of Jaymahal Palace in Bangalore. This was streamed live on YouTube, Cornetto ensured no one suffered from the FOMO!
A riff to rizz you up
On Day 2, content creator Niharika NM took to the Cornetto Stage with her funny bone to vibe with the audience over a Real Talk Q&A. This was followed by music sensation Ritviz, who delivered a high energy performance with his popular numbers, adding to the vibrant mood at the summit.
Speaking about Cornetto’s presence at the Under 25 Summit, Maya Ganapathy, General Manager at Kwality Wall’s, Hindustan Unilever said, “Consumers have loved Cornetto from its top to tip for more than two decades, which is why we took the liberty to call Cornetto, the OG cone. In GenZ terms it stands for Original Gangster – meaning the first and still the best in the category. So we enabled two OGs to come together– Cornetto and Under 25 Summit, to create a grand stage for youngsters to dive into engaging conversations and captivating performances. Our partnership with Under 25 Summit provided us an excellent platform to hear the voices of students and communicate our message to them. Much like Cornetto, the biggest youth festival of all time is truly the OG in connecting students with creators, performers and thought leaders. We look forward to a long-standing partnership with them.”
Actor Babil Khan, who spoke on the topic Beyond Conformity: Self Expression through Art and Fashion on Day 1 at the Cornetto Stage, described the event as, “a thrilling experience of free flowing and original ideas”. He added, “As a GenZ myself, I share the sentiment of the youth, who are eager to connect, share and prepare for adulting in a manner that does not conform to the old and is new in the true sense of the term.”
Cornetto also got 20+ creators and artists to give their #OGTip in various topics of interest. Maintaining his OG energy, actor Siddhant Chaturvedi, for a talk on Reclaim your Identity, shared his memories and gave us his #OGTip on what’s the one advice he would have given to his younger self. Siddhant whole heartedly responded, “If you are in love it’s okay, if you are not in love, you will be rich!”
To deepen the connect with the GenZ audience, Cornetto unveiled a new campaign with the theme “Unwrap the Original” for the product relaunch of its irresistible offering, the Double Chocolate flavour. Cornetto also arranged an OG Only Zone for all the fun and games, along with instagrammable photo-booths to help GenZ crowds flood their Instagram feed. An ice cream truck was placed strategically at the event to serve the attendees with all things creamy, chocolatey, and crunchy!
Under 25 is the largest network of students in India, enabling brand and youth to connect 2500+ colleges and 2.5 million students across 110 cities. The summit also covered other fun activities such as discovery of new talent, immersive art installations, diverse culinary experiences and interactive workshops, designed to appeal to the GenZ, which is Cornetto’s target audience.
