The multi-city tour drew 50,000 fans from across 5 cities, making the tour a huge success
23rd March 2023: India’s most loved and soulful artist – Arijit Singh’s ‘One Night Only India Tour’ came to a close at Delhi on 18th March. The multi-city tour kickstarted in Mumbai last year on 26th November and moved to Hyderabad in December and then to Kolkata and Bangalore in the last month before making its final stop in Delhi last weekend. The event witnessed over 50K fans across 5 cities coming together to cheer and sing along to Arijit Singh’s soulful melodies as they enjoyed a musical evening of pure bliss with curated F&B experiences as well.
This tour was curated and promoted by leading entertainment platform Paytm Insider along with partners Swiggy SteppinOut (Mumbai, Hyderabad, Kolkata, Bangalore) and Nodwin Gaming (Delhi), and their production partner Hyperlink Brand Solutions. Offering a premium experience across majorly seated categories, fans were able to select their seats and buy tickets across Diamond, Platinum, Gold, Silver, and Bronze ranging from Rs.3,000 to Rs.1,00,000 with F&B inclusions. Brands like Tuborg Zero packaged drinking water, HSBC, John Jacobs, Pulse Candy, Mother’s Recipe, Paytm se UPI amongst many others partnered on this ‘One Night Only’ Tour to create exceptional experiences through branded lounges and contests for lucky fans, prioritizing their customers and fostering their strongest and most loyal communitie, making this tour a grand success.
The singing sensation, Arijit, is one of the best live performers in the nation, and his first India tour in 3 years was a testament to it. Each show had the perfect mix of dance numbers and romantic ballads that have now become synonymous with Arijit Singh. The god of playback singing, in his inimitable way, belted out his most popular chartbusters, medleys, classics, covers like ‘Hawayein’, ‘Muskurane ki wajah tum ho’,’ Kesariya’ and many more including the recent fan favorite ‘Jhoome Jo Pathaan’ from ‘Pathaan’ – all of which were met with loud cheers and applause. He also played out a few acoustic tunes on the piano and created a surreal and unforgettable mood. A down-to-earth human being, he always made sure to engage and interact with his loyal fan base at each show, making it a memorable evening for them.
Varun Khare, Business Head, Paytm Insider, said, “Very few artists globally have a repertoire of songs that is so rich and varied that it allows for their fans to experience a multitude of emotions, live at the concert. Arijit’s performance was effortless and passionate as he belted out melodies for almost 4 hours straight in every city on tour. Each show had a localized segment that featured Arijit singing local songs in addition to his existing set, thus enhancing his connect with the audience. These are the kind of moments that we work to curate and create with the help of the artist and ofcourse our partners Hyperlink Brand Solutions who produced the event & the amazing brands that support us. We, at Paytm Insider, strive to create premium concert experiences for all our guests and to be able to produce 5 amazing shows, we needed an A-team that ensured an unforgettable curated consumer experience every step of the way, whether it was multi-category seating layouts, F&B experiences, planned parking or perfectly designed e-guides that had details of what to expect across every aspect of the concert. True to its name, we certainly hope that both Paytm Insider and Arijit Singh were able to create one memorable night in each city on this Tour.”
