‘Vani Ma’am,’ as her students affectionately refer to her, is a dedicated Biology teacher who appears to have dedicated her life to the profession. Hundreds of students’ lives have been touched by her in India.
Dr. Vani Sood Dhindsa is a professor at Vedantu, an online learning platform, where she teaches the NEET-CBSE course. What distinguishes her is that she always goes above and beyond the syllabus to impart important life lessons to her students. She encourages her students to strive to become not just a doctor but also good doctor.
It’s no surprise that her students aspire to be like Vani Ma’am when they grow up.
We’ve probably all met a few Vani Ma’ams in our school or college years. They were the ones who ended up teaching us more than what our textbooks said.
The importance of such teachers is highlighted in Vedantu’s recent campaign, “Zindagi Ka Syllabus.”
Children require teachers who go beyond academics to be successful in not only academics but also in life, according to the edtech brand. Teachers should incorporate not only life into their lessons, but also life into their lessons.
The ad films were created by Vedantu’s internal team and directed by Akanksha Seda. The campaign is based on real-life examples of Vedantu teachers inspiring and influencing their students, regardless of their physical distance.
Maninder Bali, Vedantu’s head of brand marketing, comments on the campaign, “Many brands talk about customer-centricity.” In their campaigns, they frequently share their future visions and missions.
“With Vedantu, it’s the opposite, as the edtech company is attempting to communicate its brand story through what’s already going on.” We’d like to talk about who we are and what we do, not about what might happen in the future.”
The campaign’s insight, according to Bali, was based on “moments of inspiration.” Vedantu wishes to convey the message that any teacher can instruct you, but only a select few can inspire you.
“We are not a COVID company, and this is not a necessity-driven idea.” The campaign’s goal was to reach every child and ensure that he or she did not get a good teacher by accident. Every child must have the option to do so. Without an edtech model, it is impossible to reach every child. However, how do you inspire a child from across the screen?” becomes a challenge.
When it comes to COVID, Bali claims that edtech companies such as Vedantu existed long before the pandemic. “Any edtech organization’s goal is to reach out to students in the most remote parts of our country.” Vedantu now has 60% of its students from Tier III and IV towns. This is not a COVID function. The reopening of schools may take away some of the business’s tailwinds, but the baseline will be preserved.”
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