DEPT®, a global digital company, has proposed the introduction of its specialized Creative Automation Practice, which will assist businesses in boosting their creative production via technological innovation. Dept is a digital marketing agency comprised of 750 seasoned strategists and problem solvers. For decades, they have been at the vanguard of technology. Their firm combines innovation, tech, and analytics. Their teams are made up of creative, digital, marketing, and commerce expertise.
As per Alex Miller, the Global SVP of Creative at the company, today’s costumers are more attracted towards relatable, personal and customized experiences. The brands are always sorting out different ways to connect with their active consumers more meaningfully to improve their effectiveness. The company requires a brand-new approach to achieve this effectiveness at a mega-scale. This approach is supposed to combine technology, innovation and creativity to allow their finest ideas to take shape faster.
The Creative Automation Practice focuses on three key areas: providing creative resources at volume, adaptive marketing, and interactive chatbots. Over the last decade, the firm has made strides in automation, collaborating with big clients to expedite and boost their creativity. Developing interactive advertisements for Just Eat Takeaway, interactive marketing for Ralph Lauren using Insta and Facebook chatbots, and creating highly creative assets at volume for eBay are just a few examples. All of this was made feasible by applying DEPTpatented ®’s technology.
The firm’s technology is an integral part of ADA by DEPT®, the company’s unique marketing platform. Lightspeed by ADA is a product package that allows the advantages of artistic automation, such as content at scale, creative and innovative, data-driven feed production, conversational marketing, and workflows.
This is DEPTsecond ®’s practice announcement in recent times, after the March introduction of its specialized Metaverse Program. A crew of over 100 cryptocurrency and blockchain programmers, game designers, 3D illustrators and designers, augmented and virtual reality experts, and software developers at the firm are establishing unique Web3 and metaverse customer experiences. The purchase of Dogstudio, a digital studio at the frontier of integrated virtual experiences, has further reinforced the agency’s portfolio. DEPT® will organize the world’s 24-hour Metaverse event debut, Meta Festival, on June 28, 2022, with free tickets for the first 10,000 applicants.
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