The creator economy is expected to reach 100 billion, as per a recent meta-report. The number of content creators is rising very highly. A major platform for creators is YouTube for the past few days. A statement released by YouTube said it supported more than 750,000 creators with full-time equivalent jobs in India and its creative economy has contributed over 10,000 crores to the Indian economy in 2021.
This two-part report will help us to find out some trends that will lead this creator economy in 2023. Some of these trends can be the emergence of virtual trends and engagement with brands and with consumers etc.
Virtual influencers:
In India, virtual influencers are becoming mainstream. AI and virtual realities are here and they are here to stay for creators- Angad Singh Manchanda, CEO, and co-founder, of Chimp&z Inc., will soon see AI-based virtual influencers with impacting personalities in the next coming years.
How soon it will happen, time will tell if it is not in 2023. we want our AIs to be as human as possible through how much we converse with Alexa and Siri. Some virtual influencers around the world have managed to create just that. To catch on India just started.
For CGI-generated influencers, unlike the global market is though still, Indian brands are yet to reciprocate this excitement. Indian brands have begun to warm up to the idea in the coming year, as we see more development in this field. Virtual influencers are digital characters or avatars that are services online and are used to promote products. They are often having their own backstories and unique personalities. Also, they are very stylized in their field said Ian Goh, co-founder, and CEO, tiki.
The popularity of virtual influencers has grown in these recent years as they are immersive marketing campaigns and allow brands to become more engaging with their consumers. Some brands see virtual influencers as an innovative and novel way to promote themselves to their consumers online. While others have raised concerns that these virtual influencers blur the line between fiction and reality. To be mainstream in India virtual influencers need to understand the local culture of the audience and speak the language of the people to engage them.
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