CRED UPI gets a stylish, interactive skin
More spends will result in bigger rewards, lower bills
Luxury goods to be won across Delhi, Mumbai, Bangalore
In celebration of India’s favourite sport, CRED has given UPI a designer makeover. The cricket edition of CRED UPI involves an elevated, rhodium-inspired redesign, rewards on every transaction, and luxury drops at select locations across India. All CRED members can experience the upgrade starting March 22, 2024.
Distinctiveness in every transaction
The immersive experience begins with a silver skin that interacts with the environment and takes on its colours. Along with an aura that glows while scanning a QR code, and jade, rose gold, and rhodium medallions on completing transactions, the experience is contextual, distinctive, and sophisticated.
More payments, bigger wins
As part of the upgrade, CRED will extend its rewarding experience to every transaction on the platform during the cricket season, not just credit card bills.
The fun begins early for first-timers on CRED UPI, who will be welcomed with a special reward on playing an augmented reality game on the scanner page. Five consecutive UPI payments form a “streak”, completing which entitles members to even bigger rewards and mega jackpots. Whether they make UPI payments, utility bill payments, or challenge friends to join CRED and begin their own “streak”, members will earn cashback to pay their credit card bills.
Luxury drops for a lifestyle upgrade
During the course of the season, CRED will bring luxury rewards to Bangalore, Delhi, and Mumbai. Members can scan and win bragging rights for the Meta Quest 2, Nothing phone, goodies from Apple, Marshall, Tumi, Tom Ford, Gucci and more. These rewards – which will pop up at select bars, restaurants, stores, airports, and malls for a limited time – ensure that the status upgrade goes beyond transactions to last a lifetime.
Celebrity-approved features
In summary – more payments translate to bigger rewards and lower credit card bills. And who wouldn’t give an arm and a leg for that? Members can keep an eye out for yesteryear artistes, athletes, and film personalities doing things they never thought they would, on their preferred digital platforms during and between matches.
Kunal Shah, Founder, CRED, said, “The replacement of cash with UPI has made physical wallets redundant in favour of the smartphone. But changing form factors don’t address the human instinct to differentiate and signal our success. CRED UPI is a payment experience for the 1%; it’s the UPI equivalent of flaunting a premium credit card or opening a designer wallet. We’re excited to see members flash CRED UPI for all their payments, win big, and reduce credit card bills at the same time.”
