Consumer tech brand, POCO aims to challenge the status quo and represent every individual who is looking to pursue perfection and greater alternatives to the mainstream and finds the ace cricketer as a perfect fit as its brand ambassador. POCO officially named the Indian cricketer as the face of his brand. Hardik will be the face for the launch of POCO’s upcoming performance beast, the X-series.
Hardik Pandya is a well-known name in the Indian cricket industry. He has reputation for his all-rounder skill set. He has been an inspiration for many. He swam against all odds to become one of the most consistent and successful performers in world cricket. The reason for representing him as its ambassador is his mass appeal and connection with the GenZ audience which will help to resonate the brand’s persona with its audience.
The POCO x-series is all set to take the market on fire with its stellar performance and aggressive pricing and unleash the rebel and revamp the mid-premium smartphone segment.
Unveiling the partnership with the ace cricketer Himanshu Tandon, Country Head, POCO India said, “Hardik Pandya is a name that connects with India in a heartbeat.”
He lauded and praised the cricketer’s never-give-up attitude, zeal, and enthusiasm which sets perfectly in tandem with POCO’s brand DNA.
Delighted and confident about having Hardik he further added that Hardiks’s personality will fairly well resonate with POCO’S audience and fans. The country head expressed his pride and confidence to have the ace cricketer on board as its brand ambassador who will play an instrumental role in his brand and promote his brand image.
Hardik Pandya, who is managed by RISE Worldwide on his newest collaboration with POCO shared his utmost pleasure to be partners with the youth-centric smartphone brand. Highlighting the smartphone’s features he admired their smart, sleek, and performance-led smartphones. He further added, “ Most importantly, I resonate with the brand’s motto of ‘Everything you need, Nothing you don’t. I look forward to this partnership and connecting with the brand’s young community.”
Hardik Pandya will soon be seen promoting the brand’s much-awaited release, the X-series. The smartphone packs itself with more upgraded features than its predecessor at an affordable offering and carries forward the brand’s vision of ensuring the highest levels of user satisfaction through cutting-edge devices.
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