Criteo is establishing its first regional Technology Operations and Analytics Center in Hyderabad, Telangana, India. The construction of this centre is part of Criteo’s strategic ambitions to extend and scale its operational capabilities across the Asia-Pacific (APAC) region and beyond, with the goal of strengthening and supporting its clients and partners. Criteo expects to hire roughly 150 engineers, data analysts, and solution architects over the next two years to reach this goal.
Because of its strategic ties to the information technology (IT) industry, the concentration of talent, powerful IT infrastructure, and long-term growth potential, Hyderabad was chosen as the headquarters of Criteo’s regional technology centre. Criteo’s operations in India, Greater China, Australia-Pacific, South Korea, Southeast Asia, and Japan will be supported by this centre. It advertises on the internet.
Criteo is advancing on its mission to provide trustworthy and impactful advertising to the world’s marketers and media owners by extending its talent pool to scale operations and expedite co-innovation of AdOps solutions with regional customers and partners.
Kenneth Pao, Executive Managing Director, APAC at Criteo, said that they are thrilled to announce their plans to launch Criteo’s first Technology Operations and Analytics Center in Hyderabad. With its enormous growth potential and large talent pool, Hyderabad has transformed into a global tech hub in recent years. With the development of that centre in a strategic location, Criteo remains committed to supporting its regional customers and partners by scaling its operational capabilities and ensuring that it can experiment with cutting-edge AdTech solutions designed for free and open internet.
Aside from the creation of this centre, Criteo has been increasing its investments and product expansion in the APAC area, including the expansion of its Retail Media products and initiatives to aid small businesses. It is taking efforts to help marketers and media owners activate privacy-safe, first-party data through its Commerce Media Platform strategy.
Looking ahead to the rest of 2022, Pao stated that Criteo will continue to prioritise integration, scale, and with their infrastructure investments, product innovation and partnerships. Finally, they will be able to maintain their dominant position in the commerce media.
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