Many companies launched Republic Day campaigns during the second fortnight of January, which were filled with patriotic fervour. Some addressed social and political issues, while others relied on moving storytelling. As usual, among the sea of advertisements this fortnight, a few gems stood out. In keeping with tradition, we have listed them in alphabetical order. These are a few of the top advertisements from January 16 to January 31.
Axis Bank
For its outstanding execution and storytelling, Axis Bank’s Republic Day advertisement takes first place. The captivating commercial features an elderly man explaining to a crowd how sign language is used frequently even though most people are unaware of it. He emphasizes how we communicate with hand gestures by giving some examples. In a sense, it is the one language that all Indians throughout the entire nation speak and understand. The movie produced in collaboration with Grey Group stressed how crucial it is for India to officially recognize sign language as its 23rd official language by 2023.
Croma
On this Republic Day, Croma decided to draw viewers in by telling a touching tale about a grandfather and his cherished mixer-grinder. The internal team of the electronic retail brand conceptualized the movie “Constitution of Joy,” which is based on a true story. The movie serves as evidence of the brand’s commitment to exceeding customers’ expectations.
KFC
Returning with new music, Internet sensation Yashraj Mukhate sings about topics other than “Rasoda.” A song about the well-liked KFC snack Chizza was entirely composed of comments by the musician who is known for turning internet memes and viral videos into upbeat songs. The limited-edition “pizza” with a crispy fried chicken base is reportedly a fan favourite, and many internet users are clamouring for the fast food chain to bring it back. With the help of Colonel Sanders from KFC, Mukhate composed an entire song out of various comments.
Star Sports
A widespread bias in Indian sports was exposed by Star Sports’ advertisement for the ICC Women’s T20 World Cup. Even though India’s women’s cricket team has made great strides internationally, few Indians are aware of their accomplishments or can name the players. The internal team at Disney Star developed and conceptualized the movie, which informs the audience about our “sheroes” who have won accolades for their amazing achievements.
Melorra
Jewellery company Melorra released a touching film to celebrate love and partnership in advance of Valentine’s Day. The advertisement challenges the notion that jewellery is exclusively for women and promotes the idea that men should also be recognized for contributing to the stability and success of relationships.
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