Crompton Greaves Consumer Electricals Ltd., the leading player in India’s fan market, unveils a captivating new TV campaign for its range of stylish fans. This quirky and playful advertisement celebrates the dual charm of Crompton’s latest offering: stunning aesthetics that elevate home décor. The TVC cleverly centers on the concept of taking the perfect selfie, showcasing how Crompton fans effortlessly steal the spotlight, even from unusual angles. Whether capturing solo moments or group gatherings, the ad highlights how these stylish fans become the focal point of every picture, adding a touch of sophistication and seamlessly blending into the décor as a beautiful design element.
Link to the TVC – https://www.youtube.com/watch?v=mRVgkCTkI5o
Today’s design-conscious homeowners seek fans that elevate their spaces while delivering superior air quality and energy efficiency. Recognizing this need, Crompton unveils its latest TV commercial, showcasing how their ceiling fans seamlessly blend form and function. The TVC cleverly highlights how these stylish fans can take center stage in your home, becoming a design statement while keeping you cool and comfortable.
Speaking about the company’s latest campaign, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals Ltd. said, “At Crompton, we understand that everyone has their own unique style, and that extends to the fans they choose for their homes. That’s why we offer a diverse range of stylish fans designed to complement various home aesthetics. From minimalistic to bold, classical to contemporary, our fan collection caters to a wide array of design preferences. We believe that homes are a reflection of individual style and taste, and our extensive range ensures that consumers can find a fan that aligns perfectly with their aesthetic vision. Moreover, Crompton fans go beyond cooling; they elevate your space, making them a center piece you’ll be proud to show off in every selfie. The film captures this very trend of the selfie culture, where people are constantly capturing and sharing moments in their homes. Crompton fans can be the unexpected star of the show, transforming your pictures into stylish backdrops for those picture-perfect moments.”
The newly launched TVC conceptualized by BBDO, showcases how Crompton’s uniquely designed fans transcend their function of simply cooling, adapting to one’s ever-shifting moods and desires. Whether it’s a stylish individual or a group of friends, the fans constantly steal the show. With the tagline Kyonki “Crompton fans ki photogenic beauty banaye har selfie ko Picture Perfect!” the campaign showcases how these fans can make any photo look amazing.
Hemant Shringy, CCO, BBDO India adds, “House proud. That’s today’s consumer. Gone are the days when you had décor, furniture and appliances that were handed down from generations. Everything in the home today is carefully curated and speaks about the taste and the aesthetic of those who live there. Crompton innovates and designs to these needs. And the ceiling fan, that’s actually the centrepiece of any room also holds the place of pride now, in your selfies! Whatever your aesthetic, Crompton’s got a fan you’d love to show off in your selfie!”
The 360-degree campaign will be launched on IPL and will further be amplified through various other mediums of the media like television, digital and out of home.
