Cultbike.fit, earlier known as Tread.fit is a fitness bike brand. The firm had rebranded earlier when it had acquired by the fitness company known as Cult.Fit.
Cultbike.fit aims to be one of the finest fitness companies in the country and has gone through many steps and transformations to achieve that result.
The company had recently launched a campaign to encourage people to quit procrastination and excuses to start training well to have a fit body for a healthy lifestyle.
The campaign would select a winner from the contestants who managed to lay off their schedule and workout by giving the most appropriate excuse. The winner would be titled Chief Excuse Officer and would receive 1 Lakh Rupees as a cash prize.
Disha Ragasumun, a contestant from Mumbai, was announced as the winner. She would receive the title of Chief Excuse officer and will be awarded 1 Lakh Rupees for three consecutive months as a cash prize.
Disha had received 5012 votes which ultimately crowned her as the first-ever Chief Excuse Officer of Cultbike.fit. Disha’s answers for the quiz conducted during the campaign will be used as content for excuses on any social media platform.
The main aim of the campaign was to spread awareness on fitness and working out and how it is important for each individual. As humans, we always try to find excuses as to why we skipped on a workout or a run.
These mere excuses amount to nothing and ultimately make us lazier. The campaign helps push and motivate people to succeed in their mission to lose weight or exercise for a healthier and happier lifestyle.
Mohit Ahuja, who is known as the Marketing Director at Cultbike.fit spoke a few words about the campaign. He stated that the campaign was in the works for a long time and, he was thrilled to finally launch it. His main aim was to help individuals lead on to a better life and, he believed that the campaign was a starting point for the purpose.
He also added that the team worked relentlessly to create engaging content for its users to make them fall in love with fitness. With the winner who is now the Chief Excuse Officer, he hopes to continue on this path to reach the brand’s goal.
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