India PR mandate will support DSM’s corporate mission of enabling better health through nutrition
Gurugram, 19 January 2023: Cumulus Public Relations has won the India Public Relations mandate for Royal DSM, a global purpose-led leader in health, nutrition and bioscience.
DSM applies scientific research and development to improve the health and well-being of people, animals, and the planet through better and more sustainable nutrition. DSM aims to create brighter lives for all by developing breakthrough innovations that address some of the world’s biggest challenges while simultaneously creating economic, environmental, and societal value. During 2022 DSM also announced its intention to merge with Firmenich, the world’s largest privately-owned fragrance and taste company, in a transaction anticipated to conclude in the first quarter of this year.
Gareth Mead, Senior Director of Global Communications, Royal DSM, said, “2023 is set to be a momentous year for DSM and we look forward to collaborating with Cumulus PR and benefiting from their market expertise and communications insights. Together we intend to develop a roadmap of purposeful consumer and business communication that leads to real on-ground impact. What we are attempting to do in nutrition and health, as well as for the climate, are critical components of our story that we need communicated if we are to succeed in benefitting more people across India and the environment around us.”
2022 has been an eventful year at Cumulus with big wins at the biggest global festival of creativity and communication. Cumulus won 2 PR Lions and 7 more awards including 2 Gold Lions across other shared categories at Cannes International Festival of Creativity 2022.
Reena Sharma, Chief Executive, Cumulus PR said, “We could not have been happier about the opportunity to collaborate with purposeful brand like DSM that has through its lifecycle proven that real impact and business interests don’t need to be mutually exclusive. DSM’s journey of transformation is highly inspirational, and we look forward to co-creating an impactful public relations campaign for them in India.”
In 2019 too, Cumulus had won a Cannes Gold Lion in Sustainable Development Goal category. Incidentally, in the past, Cumulus’ work on DSM’s popular Project Streedhan campaign won the consultancy the prestigious Brand Equity Kaleido Award 2020.
