Mumbai, October 28, 2024: Cupid Limited, India’s premier manufacturer of male and female condoms, water based personal lubricants, IVD kits, deodorants, and pocket perfumes aims to capitalise on emerging opportunities beyond the sexual wellness market by further diversifying its product portfolio in the B2C segment.
In a stride towards amplifying its B2C presence, the company unveiled perfumes, almond hair oil, toilet sanitizers, skincare jelly and massage oils at the recently held sales and dealers meet for its channel partners at their Mumbai headquarters. Several well-known distributors and dealers from across India attended the event.
The company has built a strong growing sales team of over 315 people from reputed FMCG, OTC and B2C brands in less than 12 months. It has built its presence across over 50 super stockists, backed by a huge channel network of over 650 distributors and aims to reach 1,00,000 retail touch points from the current 68,000+ by the end of the current calendar year.
Aditya Halwasiya, Managing Director, Cupid Limited said, “We continue to bring in goal oriented mind-set as we look to embark on a dynamic B2C expansion strategy. Our new product launches reflect our passion to consistently innovate and explore new growth paths. I would like to record the contribution of our sales team, dealers and distributors for the considerable growth of the company by achieving and exceeding sales targets and driving revenue growth. We are proud to host such meets which are focused to keep every distributor motivated and geared up for the upcoming future as we move forward.”
The company offers incentives for sales team and channel partners as it aims to double its retail touch-points in a short period of time. The varied backgrounds of the B2C Cupid sales team encompasses a diverse range of experiences, skills, and qualifications that collectively contribute to the team’s ability to engage with customers, drive sales and achieve organizational objectives.
Cupid Limited is undertaking strategic marketing initiatives to create brand resonance and strengthen its distribution network. It aims to win customers with partner engagement, POS visibility, retail advocacy and more new product launches. It also plans to enhance its e-commerce presence by partnering with Blinkit and Zepto and is currently available on top e-commerce platforms, including Amazon, Flipkart, and Tata 1mg.
