Strengthening its position as the most preferred shopping destination
- boAt, Fire-boltt, Zebronics, and Noise are the most preferred consumer electronics brands in Ranchi
- Product categories such as headphones, speakers, laptops, cameras, PC accessories, desktops, PC components, and wearables saw approximately 4X YoY growth in customer visits from the region
- Headphones, smartwatches, and PC accessories witnessed the highest number of new customers on Amazon.in
Amazon.in reported 4X YoY growth in customer visits for consumer electronics and personal computing products in Ranchi. With almost 25% YOY growth in usage of affordability levers such as No Cost EMI and Amazon Pay later, there has been an increased inclination towards premium products on Amazon.in. Ranchi also witnessed the highest number of new customers for products such as headphones, smartwatches, and PC accessories on Amazon.in.
Further strengthening Amazon.in’s commitment to penetrate deep into India, here are some trends that have been witnessed in Ranchi:
- Surge in demand for products such as headphones, speakers, laptops, cameras, desktops, PC accessories and components along with wearables witnessed a 4X YoY growth in customer visits
- Customer visits for tablets surged by over 6X, while for monitors, it has grown by 5X
Nishant Sardana, Director, Consumer Electronics and Personal Computing, Amazon India said, “With a commitment to deliver exceptional value, convenience of shopping along with a wide selection of products, we are humbled to see remarkable growth in Ranchi within the consumer electronic and personal computing segment. Products such as tablets and monitors are attracting more than 6X and 5X growth in customer visits, respectively on Amazon.in. Underlying these key trends, we aim to go the extra mile to curate newer experiences that will help customers find the right product and best offers for their unique needs. We believe this will help customers make informed purchase decisions and provide them with a seamless shopping experience.”
