Heads Up For Tails ( HUFT ), a pet care brand has announced Bollywood actress Kriti Sanon who is also a passionate animal lover and a pet parent as their first brand ambassador. The brand supports pet parents in giving the best life to their pets and also helps street animals through the HUFT foundation.
HUFT recently released the first story titled, date-night from a series of 3 films campaign produced by Cutting Crew studios. In this story, Kriti is celebrating a special evening with her pet dog, Coco. Kriti has ordered a bunch of goodies from HUFT for her pet Coco. It also includes a personalized collar with his name printed on it. The ad film conveys the HUFT value system- pets are family and they deserve the best in an inspiring and convincing way. Cutting Crew studios captured beautiful and captivating moments of Kriti and Coco thought they were shooting with a pet in their first collaboration.
Speaking about the brand campaign, Samriddh Dasgupta, chief marketing officer of Heads Up For Tails said- We welcome Kriti, who is also a pet parent and passionate animal lover as our brand ambassador and the response from the community has been tremendously rewarding. The creative approach of Cutting crew studios has resulted in fantastic outcomes. The team of cutting crew understood our value system and brand aspiration and helped in building a campaign. The date night film conceptualized by Cutting Crew reflects the message and value system of our brand HUFT.
Speaking about this project, Shaamik Shah, Creative director at Cutting Crew studio said- Shoot days were so much fun… especially when you are shooting with such a lovely pet as Coco. Working with a brand like Heads Up For Tails( HUFT) was a wholesome experience. Our entire cutting crew team was well-invested right from the start to properly convey the motive, aspiration, and value system of the Head Up For Tails brand. Also, this happens to be one of the most special, and memorable project for our entire team.
Kriti Sanon said- I am an ardent pet lover and always wanted to do something for the animals around me. Today I am proud to join ‘Heads Up For Tails’ which provides support to millions of pet parents. Besides this, HUFT foundation offers good food, shelter and safety to millions of street animals thereby inspiring many people around them to treat animals with love and compassion. I myself feel very inspired and is looking forward to do meaningful work with our shared community.
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