D2C Merchants from Gujarat achieve up to 100% increase in conversions in 6 months: Simpl Insights

(From left  Adil Qadri, founder of Adil Qadri – House of Premium Fragrances, Ananya Maloo, Co-Founder of Nuutjob, Tanisha Lakhani, Founder, and CEO of Protouch, Jigar Patel, Co-Founder and CEO of Brillare Science, Shivam Dang Head of Startup Ecosystem & Partnerships Simpl)

The company aims to onboard over 2,000 merchants from the state over the next 2-3 years.

 Building on the momentum of last year’s festive and holiday season sales, home-grown Direct-to-Consumer (D2C) merchants from Gujarat are witnessing impressive growth and have registered up to 100% increase in customer conversions in the last six months, according to Simpl –  India’s foremost Checkout Network. Merchants from the state including Grabenord, Etar, Kridarsh India, Trishty, and Vatki are among the brands from the state who are registering significantly higher sales due to Simpl’s Checkout solutions.

Last year’s festive and holiday season was a pivotal time for retailers worldwide, marked by a surge in consumer spending. For D2C merchants, it’s paramount to deliver a seamless checkout experience to lakhs of customers visiting their platforms, akin to large e-commerce marketplaces. Simpl through its artificial intelligence-led solutions including industry-first 1-Tap Checkout, Simpl Checkout which offers easy login and  pre-filled details and addresses across thousands of D2C merchants. Other offerings from Simpl includes Checkout Suite which includes Return-to-Origin (RTO) intelligence which is a major pain point in the industry. Furthermore, Simpl’s post-purchase experience which provides order tracking and customer support functions helped customers build greater trust in the merchant.

Nitya Sharma, Founder and Chief Executive Officer of Simpl, commented, “The festive and holiday season last year generated immense demand for D2C merchants from the state, and it’s important to capitalise on this opportunity by providing a quick and seamless e-commerce experience to customers across the value chain, particularly at the checkout stage. With conducive government policies such as ‘Start Up India’ and ‘Mahila Coir Yojana’ propelling the entrepreneurial landscape of the state, Gujarat is witnessing a notable uptick in the number of smaller businesses going online. As merchants’ preferred checkout partner, Simpl is at the forefront of bringing state-of-the-art AI-led solutions to increase conversions and reduce returns, which are crucial for the success of any online merchant. We are excited about generating up to 100% conversions for our merchants from the state and are looking to add over 2,000 merchants over the next 2-3 years from here.”

This was shared on the sidelines of the 20th Chapter of D2C Unlocked‘Aapnu Amdavad’, a flagship community-led founders event held in Ahmedabad. The event witnessed a gathering of founders of over 100 Direct-to-Customer (D2C) brands from the state, featuring an enriching panel discussion, with Shark Tank featured founders Adil Qadri, founder of Adil Qadri – House of Premium Fragrances and Ananya Maloo, Co-Founder of Nuutjob along with Jigar Patel, Co-Founder and CEO of Brillare Science, Tanisha Lakhani, Founder, and CEO of Protouch and Shivam Dang Head of Startup Ecosystem & Partnerships Simpl.