Dabur is an Indian consumer goods company that was founded in 1884 by S.K. Burman. This company is one of the largest fast-moving consumer goods (FMCG) companies in India that manufactures Ayurvedic medicine and natural consumer products. Dabur currently has a revenue of about Rs. 7680 crore and market capitalization of about Rs. 48,800 crore. Today, Dabur is one of the most trusted brands and the world’s largest Ayurvedic and natural health care company. The company is known for its continuous innovation in manufacturing products and processes, which is the reason for its success. It is also known for its loyalty and commitment.
Dabur is a science-based Ayurveda company that has recently announced its entry into the mouthwash category with the launch of a new product, Dabur Red Pulling oil. This product is an Ayurvedic mouthwash that created a new category in the oral care market. The product contains Natural oils and Herbs with no alcohol content in it. Dabur Red Pulling oil is based on the process defined in Ayurvedic scriptures and provides an Oral Detox regimen. The launch of this Ayurvedic Detox for teeth and gums is expected to raise the standard of everyday oral care with its innovation under its flagship Ayurvedic toothpaste brand.
The benefits of this product are that it contains coconut oil which prevents gum inflammation and also contains Sesame oil which makes teeth and gums stronger. The toothache will be reduced as it contains Clove. It also contains Cinamon oil which helps in reducing sore throat and Thyme mint which prevents tooth decay. Besides all these oral care benefits, oil pulling is known for resolving health issues like sinuses and for improving hormonal balance and detoxification. Dabur had launched this innovative product to improve the overall oral health of users. The product was launched after extensive research and is priced at Rs. 195 for a 195 ml pack. The core benefit it provides is that the presence of organic products, it reduces dental problems. This product is currently made available across all leading e-commerce platforms and is expected to be rolled out through retail channels.
