Dabur new ad on Pudin Hara
Dabur India – a well-known brand in the FMCG sector- has launched a promotion film featuring famous anchor & stand up comedian Kapil Sharma for Pudin Hara an Ayurvedic medication mainly used to get relief from stomach pain, indigestion, gas, and acidity.
Pudin Hara was introduced in the Indian market during the 1990s and is now accessible in three unique variants – Pudin Hara Liquid, Pudin Hara Pearls (blister pills), and Pudin Hara Lemon Fizz powder.
Ajay Singh Parihar, marketing head – OTC Healthcare, Dabur India, stated that Pudin Hara Liquid is the oldest and established variant of Dabur. He also includes Pearl – blister pill is the most consumed product in the market. The recent product Pudin Hara Fizz is used to get immediate relief from acidity that occurred in the human body.
Parihar says that Dabur centers similarly around each of the three variants as they have distinctive consumer purchase reasons which Dabur to expand their brand value.
In the promotion ad, Kapil Sharma is seen going to a family assembling, where he experiences acidity while having lunch. His sister-in-law offers him an ‘ordinary powder’ and is promptly halted by his reel spouse, who says, “Wahi Purana powder. Isse na ho payega”. She at that point offers him ‘Pudin Hara Fizz’ to get immediate relief from acidity
Talking about the promotion’s ideation, Parihar says the battle looks to connect with the young and fabricate significance with them by exhibiting the advantages of Pudin Hara in their everyday use of life, which is intensely pervaded with unhygienic and junk food.
“Dabur Pudin Hara is a deep-rooted solution for issues identified with the stomach. It fixes stomach-related issues, yet additionally offers relief to stomach. Given the advancing patterns in ways of life and work designs, customers today are persistently performing multiple tasks and, in this way, they require powerful and regular arrangements,” says Parihar.
“Dabur offers the advantages of conventional Ayurveda in advanced formats to battle every day medical problems, and Pudin Hara is one certain shot answer for different gastric issues. Considering the various maladies pervasive throughout the mid-year season, Dabur Pudin Hara helps in overseeing stomach issues,” he included.
Parihar stated that the Pudin Hara group and the creative agency were conceptualizing a few well known Bollywood melodies for the campaign. The test, he says, “Was to guarantee that the tune likewise has a positive meaning with acidity issue and relief in an extremely resonant and pertinent way. At last, the tune verses ‘Na bole tum, na maine kuch kaha… ‘ was chosen and reworked on it to build a relevance for the brand.
