Dabur has made its foray into the fitness meals drinks (HFD) class in India, with chocolate-flavored Dabur Vita.
Havas Worldwide (Creative) India, which currently gained the mandate for Dabur Vita, has conceptualized the TVC presenting actor Sonu Sood. The undertaking consists of Dabur Vita’s mainline and virtual communications. The account win got here at the heels of a multi-phased, multi-enterprise, and relatively aggressive pitch process.
The enterprise is being controlled via means of Havas’ Gurugram office. With this win, Havas Worldwide (Creative) India similarly consolidates its courting with Dabur. The enterprise is already main communications for the group’s flagship manufacturers such as Dabur Honey and Dabur Vedic Suraksha Tea, and now with Dabur Vita, Havas will lead the group’s foray and boom on this new class.
Entering the HFD class is a herbal extension for Dabur as it’s far synonymous with proper fitness and immunity via its numerous manufacturers such as Chyawanprash and Dabur Honey among others. Given the brought attention of clients on proper fitness over the last few years, the call for HFD is most effective, leading Dabur to make its foray within the class via means of developing with a brand new product that guarantees an advanced method with more suitable immunity benefits.
The new TVC talks about the significance of immunity in milk drinks. The movie fantastically captures the innocence of youngsters with Sonu Sood giving out a sturdy message that during today’s time, immunity is pivotal, alongside intellectual and bodily boom. In the TVC, we see little youngsters discarding their everyday chocolate fitness drink via means of stealthily pouring it into potted vegetation or serving it to pets and birds as they discover their everyday HFD is vain because it is most effective and gives energy however no immunity.
Sonu Sood indicates switching to a whole fitness drink that now no longer most effectively guarantees bodily and intellectual boom, however additionally boosts immunity in youngsters, in flip defense them in opposition to infections and illnesses, all without compromising at the flavor factor. The message of the TVC is direct with a name to the movement that highlights the product’s specific propositions as a good way to assist youngsters to transport out as their want for constructing immunity is taken care of.
Dabur Vita’s value-brought proposition within the fiercely aggressive HFD phase consists of it being examined to seriously grow the interest of recognized protein TNF-alpha, which facilitates raise immunity. It additionally boasts of the energy of greater than 30 time-examined Ayurvedic herbs which include Ashwagandha, Giloy, and Awla, which give immunity and all-spherical improvement in youngsters, making it a whole fitness drink.
The goal of the marketing campaign is to disrupt the HFD marketplace via way of means of being placed as a challenger logo to the present merchandise via way of means of considering immunity and now no longer simply energy and boom as a USP to construct the logo.
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