Sept 3, 2012:Indian FMCG major Dabur has roped in Bollywood Dezi girl Priyanka Chopra as the brand ambassador for its Dabur Amla Hair Oil. According to company sources, signing Priyanka Chopra to endorse their 500 crore hair oil brand is a part of their marketing strategy to connect their 60 year old brand more with young consumers. “The new look maintains the continuity with the brand’s beauty association while infusing a youthful appeal,” commented Minoo Phakey, Dabur India Marketing Head-Hair Oils.
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