Dainik Bhaskar Group is one of the biggest newspaper groups in India with 66 editions that are published in different languages and are read by quite 4 crores people across different states. The group also publishes three magazines: Aha Zindagi which is a monthly family magazine in Hindi, Bal Bhaskar which is a magazine for kids and Young Bhaskar, a magazine for kids in English. Dainik Bhaskar was first published in Gwalior and Bhopal and the newspaper was launched in 1956. It was initially made to the Hindi-English market and today it is one of the most circulated daily newspaper in India.
Dainik Bhaskar has recently launched a campaign called ‘Ek Salaam, Desh Ke Naam’ on the joyous occasion of 72nd Republic Day of India. The campaign has received an immense response from the people and it broke the world record of maximum people saluting on digital media. The campaign was launched as a tribute to the spirit of nationalism, patriotism, and unity among the people in India amidst diverse religions, cultures, and languages. Dainik Bhaskar launched the campaign from 1st January to 24th January 2021 in association with the Asia/ India book of records. Through this campaign, 14351 citizens of India uploaded their videos of saluting. The campaign has crossed the previous record of 10369 downloads and the campaign was presided over by Governor of Rajasthan, Shri Kalraj Mishra. The governor awarded participation certificates to the people who took part in the campaign.
The pandemic has changed the lifestyles of people and the functioning of many organizations. Many people across the world shifted to digital platforms for their activities and are spending most of their time in front of the screens. As a result, the digital platforms are getting accelerated and are gaining importance. Companies across the world are using various digital platforms to promote their products and to bring awareness to the people. With the increase in the usage of digital platforms, Dainik Bhaskar used these to celebrate diversity digitally. The group has not only pioneered this thought through its campaign but also created a new record which is evidence that the company strives hard to set benchmarks.
