Decathlon is renowned for giving women a platform to explore their passions and assisting them in realising their aspirations. This year, Decathlon launched a campaign called ‘Play Your Own Way’ from March 1 through March 20 in an effort to dispel the myth that sports are solely for a limited group of people. As part of the campaign, the sporting goods brand will release a video featuring the real-life experiences and stories of real women from a variety of backgrounds, host a women’s day event that can be booked through ‘Decathlon Play’ app, and introduce a size-inclusive new swimsuit line for women.
To encourage 25,000 women to be active and play sports, Decathlon is organising several events, including Women’s Day runs, women exclusive cycling, fitness, Zumba, badminton in cities such as Chennai, Mumbai, Bangalore, Pune, Kochi, Kolkata, and Gujarat.
With this campaign, Decathlon strengthens its mission of empowering all women, regardless of who they are and that there is no one way to play, by sharing diverse real-life stories and experiences of real women (in terms of age, level of achievement, ability etc.). The video features inspiring stories of Decathlon employees and everyday women. The launch of full-cover swimsuits furthers Decathlon’s commitment to offering an inclusive range for women of all sizes.
Link to the campaign video:
Link to the campaign teaser:
https://www.instagram.com/reel/CpP20heDiuO/
https://www.linkedin.com/feed/update/urn:li:activity:7036960451036938240/
Link to the events:
https://play.decathlon.in/activities/sport-events?search=womens%20day
On the playground, a lot of women find their sense of self, their sense of belonging, and their voice. Decathlon aims to highlight these experiences to inspire more women to fully appreciate and experience the numerous benefits that sports have to offer.
