INDIA, September 20, 2024: DECATHLON has announced its 5th edition of cleanup drives on the occasion of World Cleanup Day as part of its ongoing partnership with the World Cleanup Day organization. This year, the brand is organizing several cleanup activities, including beach cleanups, hike plogging, playground cleanups, lake cleanups, and forest cleanups in 19 states. In addition to this, physical training sessions on waste segregation and composting will also be conducted in collaboration with expert vendor partners along with recycling or directing waste towards energy recovery.
Since its inception, Decathlon has contributed to preserving nature and fostering a sense of community, encouraging active and healthy lifestyles as well as meaningful connections. As part of its continued dedication to a healthier planet, this initiative focuses on promoting environmental stewardship and community involvement, highlighting the importance of waste collection in maintaining clean, vibrant surroundings.
Annie George, Sustainability Leader, DECATHLON India said, “Our commitment to sustainability goes beyond promoting sports and active lifestyles. Through our participation in World Cleanup Day, we aim to inspire communities across the country to take action for a cleaner environment. By integrating clean-up activities with cycling, hiking, and more, we offer a unique experience for our customers to engage with the idea that ‘the world is our playground’—a space that we all share and have a responsibility to protect.”
DECATHLON is also partnering with renowned organizations like World Wildlife Fund, Plastic Fischer, and other non-profit organizations to amplify the reach and impact of the initiative. By working together, we aim to make a tangible difference in waste management while raising awareness about the importance of preserving our planet for future generations.
