DECATHLON, the world’s leading sporting goods brand, and KIPRUN, the running label by DECATHLON, inaugurated 42 HOUSE, a training camp under a rooftop for runners. The house is a tangible testament to DECATHLON’s vision and commitment to inspire and enable people to embrace the wonders of sports. Nestled in the Kenyan rift valley of Iten, KIPRUN’s 42 HOUSE rises not just as a building, but also as a beacon of empowerment. The 42 HOUSE is a unique project, in line with DECATHLON’s values and mission, which include supporting and fostering the personal development of people in addition to helping athletes succeed. It can accommodate a maximum of 22 athletes enjoying a comprehensive monitoring programme, with four sports staff members: a sports director, two coaches, an operations director, and an educational supervisor to enhance the group’s life and team building among the athletes. Along with all the assistance and coaching, athletes in the house receive a monthly allowance enabling them to provide for their families. Additionally, tailor-made support to help athletes learn concepts of investments, public speeches and top-level medical support is provided to them at the abode.
Barbara Martin Coppola, Chief Executive Officer, DECATHLON says, “It is with immense pride that DECATHLON and KIPRUN inaugurate this beautiful project, the 42 HOUSE in Iten, Kenya. By moving people through the wonders of sport, 42 HOUSE will support the future elites of the running world, and where better to do so than in Iten, the almost mythical ‘Home of Champions’. I look forward to closely following the wonderful sporting and educational journeys of the men and women that will pass through the house. At DECATHLON, we’re heading towards a new frontier, and 42 HOUSE will help to show the world that we are serious about developing the very best talent, and competing on elite global stages in running.”
