With a vision to inspire and enable people to embrace the wonders of sports, DECATHLON Sports India, the world’s leading sporting goods brand, is thrilled to announce its latest campaign – ‘Sports You Love at Prices You Love’, in India. With this, Decathlon also introduces an anthem that recognises their products’ influence over the years and how they have assimilated into Indian consumers’ daily lives. This initiative underscores the company’s unwavering commitment to making sports accessible and affordable to all by offering an extensive range of high-quality products at the most competitive prices.
The campaign as a whole strongly conveys the accessibility message, illustrating how their products are available to everyone and are loved by all. As a part of this campaign, Decathlon is releasing a series of stories highlighting some of its most iconic products, including yoga mats, the legendary MyBike, backpacks, and more. For instance, video on how people frequently use the 10-liter Decathlon backpack in a range of places, such as crowded city streets, workplaces, classrooms, and even on adventurous expeditions. This campaign marks a significant stride towards prioritizing customers and ensuring that premium sports gear is within reach of a diverse range of budgets. Moreover, with the two-year warranty assurance, DECATHLON reaffirms its confidence in the durability and reliability of its sports equipment, thereby offering its unwavering commitment to customer satisfaction.
According to Anupam Saurav, Marketing and Communication Director, Decathlon India, “In India, we are focused on encouraging people to discover and enjoy the beauty of sport. One aspect of our strategy is about matching our customer’s and user’s needs by providing the lowest price and best value offer. In fact, we believe that it should be more of a right than a choice. Hence, our latest endeavour, the Price-Accessibility campaign – “Sports You Love at Prices You Love”, is a testament to our commitment to providing top-notch sports products at the most competitive prices in India. The longevity and performance of the products will guarantee the dismantling of financial barriers to further empower a nation of athletes. The campaign also embodies our mission of democratizing sports and making it accessible to all, from beginners to professionals, to pursue their passions without a compromise,”
Each product at DECATHLON is meticulously crafted to provide top-tier quality, longevity, and performance, placing a strong emphasis on exceptional value. Some of the key products include technical products such as Roller skates, Backpacks, Cricket sets, Yoga mats, etc. The affordability of these types of equipment will help budding sports enthusiasts and others to take up sports from a young age.
The campaign is promoted via digital and Out-of-home (OOH) (digital hoardings, bus stands, and physical communications) across seven metro cities: Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Bangalore, and Pune.
Series of videos: https://www.youtube.com/watch?v=C6NL1a_gZqY&list=PLfkzmdGbn1iVPgqrUAqEbLXiagggEO94y
DECATHLON invites all Indians to join them in celebrating the beauty of sport. For more information on DECATHLON and the Price-Accessibility campaign – “Sports You Love at Prices You Love”, please visit – https://www.decathlon.in/.
